Super Bowl commercials 2022 recap: Dr. Strange 2, Rings of Power, Coinbase and more
The Super Bowl commercials of 2022 are in the books, and it was a fun time, wasn't information technology? Yes, the biggest night of football was also the Super Bowl of ads. How else should the Super Bowl live stream go, anyways?
We got the two huge Curiosity ads nosotros expected, as Marvel was tipped to drop Dr. Strange ii and Moon Knight teasers. The former turned out to be the much-bigger of the pair, which is of no surprise. Information technology's possibly revealed a major MCU motion that'due south been long expected.
Nosotros accept not nevertheless seen a new Pixar's Lightyear trailer, though Jurassic Earth: Dominion and Bel-Air got spots. The latter is already on Peacock, if yous want to lookout.
Super Bowl 2022 commercials highlights
- Cryptocurrency substitution platform, Coinbase premiered a bizarre advertizing that was basically but a QR code bouncing around the screen. Scanning the code links to a $fifteen free crypto offer, and proved so popular information technology crashed the company's app.
- During the Super Bowl Amazon debuted the commencement trailer for its upcoming Lord of the Rings series, The Rings of Power. This cursory teaser doesn't give much abroad, but has certainly got Tolkien fans talking.
- After a brief sneak peak at the cease of Spider-Human being: No Way Home, the full Dr. Strange 2 trailer dropped during the big game. The activeness-packed trailer showcases what could be the darkest MCU moving picture to date, has the internet asking and "was that Patrick Stewart?"
- Super Bowl commercials frequently see actors step back into famous roles and this year it was the turn of Jim Carrey to reprise his function from 1996'south The Cable Guy in a spot for Verizon.
- Carrey wasn't the simply actor returning to an iconic role for a Super Basin commercial. Mike Myers also revived Dr. Evil from the Austin Powers film series in an ad for General Motors. Seth Dark-green, Rob Lowe and Mindy Sterling besides reprised their roles from the legendary one-act series.
Hey, it'south the guy who played Phil in Modern Family, and he has a retail therapy problem. Supposedly Greenlight could accept taught him how to avoid this.
Here's Oscar-winning director Chloe Zhao's Budweiser spot. Because the clydesdales deserve high-end direction.
Why am I quiet on updates ... well? All of these ads? Well, nosotros've seen them earlier tonight.
Idris Elba is so charismatic, he can brand a Booking.com ad interesting. It's notwithstanding a stupor that the James Bond folks oasis't pulled the trigger yet.
I know I'm not talking virtually the game here, just that looked bad for Burrow.
Well, back to ads, as Amazon'south showing us that we should be agape of Alexa's power. Here, nosotros meet what happens when one married couple — Scarlett Johansson and Colin Jost — keep lying, only to take their Alexa reveal their fibs.
Then, Ben Affleck had a gambling addiction, right? We forget that for the paycheck, correct?
So, we've gotten the LoTR series advertizing. We've gotten the mind-breaking Dr. Strange 2 advertizement. What'southward next?
Did you know they really want to make Austin Powers four? Well, this GM ad with Michael Myers as Dr. Evil, Seth Light-green as Scott Evil and the rest of the villains, should make it obvious.
We will never get enough of Guy Fieri, especially now that we've been to Flavortown. Think Narnia, only in your fridge and filled with frosted tips.
That Lay'due south commercial is so good that nosotros'll keep watching it, over and again. Peradventure my personal favorite of the dark (maybe because of the lack of crypto).
"Oasis't you ever wondered, what else is out there?" So begins the first teaser trailer for Amazon'due south huge-budget Lord of the Rings testify The Lord of the Rings: The Rings of Ability. Scout above, and try to decrypt the secrets of this origin story of sorts.
This Google Pixel 6 advertising about authentic capture of Black skin tones shouldn't demand to exist. The world of smartphone cameras shouldn't take had this trouble. Simply this is a success of an ad.
Ah a Scientology ad. That happened. It says we can rise.
Jim Carrey is dorsum as The Cable Guy, who refuses to accept the modern technology, for Verizon. And J. Lo really wants y'all to picket the Olympics.
I'k batting 0-ii on that, as Verizon FiOS doesn't serve my block.
For those edifice a playlist, this is "Notwithstanding DRE."
Dre is tickling the ivories exclusively for everyone who says rap has no musical instruments.
From "Forgot about D.R.E." to "Lose Yourself," Eminem is dusting off the big notes tonight. Wonder if we'll always become a new Eminem album that is a large hitting. Seems like his contempo opuses oasis't hit the same way.
So, information technology's all edifice to Eminem? Or a group number? Either fashion, Kendrick is killing it, "alright."
Who had "M.A.A.d City (Man Downwards)" on their halftime show bingo card? Kendrick brought it to start his department of the show!
Later Dr. Dre and Snoop started things off, surprise guest fifty Cent (who we predicted over on our Super Basin 2022 live stream guide), has taken the Super Bowl Halftime Show stage. "In Da Gild" made likewise much sense.
Miss Mary fabricated information technology a "Family Thing" afterwards.
An unidentified Jonas brother showed Leslie Jones, Tommy Lee Jones and Rashida Jones how to keep up.
Any Community fan worth their common salt is happy to see Jeff Winger and Ben Chang, or rather Joel McHale and Ken Jeong, reunite in this advertising.
OK, it's halftime-time! Should be getting more ads, too. Or and then we'd gauge.
Larry David starred in an ad where he (rightly) mocks crypto trading, even though information technology'due south an ad for crypto-trading company FTX.
Matthew McConaughey, unimpressed by space, stars in this ad that (rightly) mocks the metaverse and all the space race for ... well ... Salesforce. Which ... ugh.
Jason Sudeikis is that darn charismatic, he could brand us care about a TurboTax ad for one fleeting moment. That moment has ended, only it sure happened.
That Caesar's Sportsbook commercial sure was something, wasn't it? Some Mannings got some jokes their way, and the rest was ... well, we'll go on seeing these ads everywhere won't we?
That Candle had a Super Basin commercial moment in this weird Uber Eats ad nosotros've covered earlier today. Too, Cousin Greg (the egg!).
Nosotros missed the full version of the "Practice It For The Phones" commercial when it dropped before.
The voice of former punter, now SmackDown Live color commentary guy, Pat McAfee is the heard-but-unseen star of WWE's kickoff Super Bowl commercial since 1999.
Awkwafina stars in a Disney Plus advertizing that takes all the Marvel characters (and more) on Disney Plus, and gives usa goat versions. It's a play on the "Greatest of All Time" thing that probably sounded a lot better on paper.
Anna Kendrick, Barbie and Skeletor in a Rocket Mortgage commercial? What in the MadLibs?
Jamie‑Lynn Sigler and Robert Iler gave the states The Sopranos reunion nosotros didn't know we needed, in a Chevy Silverado EV ad.
Serena Williams, fashionably belatedly as usual, caps off Michelob'south ad nosotros've already talked about earlier today.
Originally shared much earlier today, the snippet of the NOPE trailer above is was just the beginning. Yous tin see the whole thing below.
Meta/Facebook'southward Meta Quest 2 ad is amazingly not fun. Actually weird and creepy. Very on brand.
Oh that was clever. A bouncing QR lawmaking on your screen, every bit its post-trailer still revealed, was a way to go people to sign up for Coinbase. What the heck is a Coinbase? Well, information technology'southward a Bitcoin company, and since I ignore crypto currency, I'll let y'all take that offer for $15 in free crypto, and basically play the lotto to endeavour to win 3 meg in costless crypto.
Nosotros don't know who loves this Carvana ad. It certain was annoying.
Cheque out our coverage of the Polestar 2, the EV that had a trailer that subtly seemed to mock Tesla CEO Elon Musk. I'g non our motorcar editor, and I live in NYC, so I'chiliad lucky enough to have a driver'south license.
It'due south a new version of the Netflix 2022 movies trailer! We've reported a scrap on this, including our initial reactions to The Gray Man and the Knives Out ii first looks.
The more I think most those Marvel Studios trailers, the more I smile. Moon Knight looks weird and fun, and if Marvel is ready to unveil that big a reveal in the Dr. Foreign 2 trailer, who knows what awaits in the actual movie?
The Moon Knight trailer we were hoping for? Well, it doesn't seem to deliver any new accents for Oscar Isaac, unfortunately.
In this Jurassic World: Dominion trailer, Ellie Sattler and Alan Grant are dorsum, dinosaurs are running wild through polite society and everyone else still alive in the Jurassic Park/World movies is still here, too.
So, people thought that was Patrick Stewart as Professor 10 in Medico Foreign two, which is wild.
Dr. Strange isn't sleeping well, he says, at the start of the trailer for Doctor Strange in the Multiverse of Madness, "Every night, I dream the same dream, the nightmare begins," he notes. Then, we meet a whole lot of confusing things, and the Doctor is arrested for his crimes confronting reality. And it most sounds similar Patrick Stewart's vocalization can be heard, and Wanda Maximoff appears likewise, talking about things that don't seem fair (where are her kids?!).
With Headspace you can slumber with John Fable, according to this Super Bowl commercial. Simply just his voice, non the actual physical celebrity. We're guessing that Chrissy Teigen vetoed that feature.
Kevin Hart manifestly wants you to think his VIP condition at Sam's Social club is a huge deal. But information technology turns out it's available for everyone with the right app.
Did you see the very fine impress about YouTube Tv'southward unlimited DVR in that ad? Those recordings don't last forever, so don't expect those shows and movies to final as long equally they would on your (very slow) cable box. It's non our tiptop selection for the all-time cable Television culling, but information technology's cracking either.
That Bel-Air trailer that just hit? Information technology's merely a hint of what's to come...
I've had my fair share of Flamin' Hot Doritos lately (not the new Taco Bell tacos, but I near did terminal night), so it's finally fourth dimension for animals to feel the burn. And, of grade, it's set to a popular song. What's less expected? The beat for the pop runway is made up of beast noises, much like the one-time "BUD," "WEIS," "ER." frogs.
The get-go Moon Knight trailer (above) didn't really give us a strong hint nigh how tearing the prove will be. We're expecting a Super Basin commercial for the Disney Plus serial, and we're very curious if it will show off the reported TV-fourteen rating that the testify volition take.
Yes, nosotros have a Super Bowl commercial for the Sonic The Hedgehog 2 movie. Of course, it starts with a pun and and then nosotros get some more of Idris Elba as Duke. Plus, a Winter Soldier joke.
Lindsay Lohan'southward ever been the subject area of rumor and speculation, and this Planet Fitness advertizement pokes at her entire history in the spotlight. And, yeah, this is our kickoff Danny Trejo spotting of the dark.
Renée Zellweger is unrecognizable in this advert for The Affair About Pam, a series about convicted real-life killer Pam Hupp where the award-winning actress has donned a fat suit.
The MCU meets Schitt's Creek in this Nissan ad with Eugene Levy, Catherine O'Hara, Brie Larson, Danai Gurira and Dave Bautista. All it'southward missing is Dr. Foreign showing up to explain why the multiverse crashes in every Super Bowl commercial.
A Top Gun Bohemian advertizement that's as well a Porsche advertizing? That's 1 way to effort and make it seem less obvious that this moving-picture show was delayed more than a Dr. Dre or Guns Northward Roses anthology.
Then, in that location's going to be a watch party for the Lord of the Rings Rings of Power teaser trailer, which is set for 8:xv p.one thousand. ET.
Zay-oos? Is that how yous pronounce Zeus' proper noun? Well, it is when you're a barista who's about to accidentally infuriate a man who can light him up with a big bolt.
Super Gold Dominicus, Dwayne "The Rock" Johnson tells u.s. in this pre-show ad, is a once in a lifetime event, where the Super Bowl and the Olympics are happening at the same fourth dimension. Aye, a Super Bowl commercial for the Super Bowl. It tin happen, with the great one.
NBC merely aired their teaser trailer for JOE VS CAROLE, a evidence nosotros've already talked about on this alive blog. Can Peacock make a must-encounter show out of an Netflix docuseries? Permit's notice out.
They never permit this guy go a break, do they?
This Ambulance film looks intense and corny. A weird combination, right?
And so, while the Chainsmokers play, let's talk about music some more, as the team simply talked nearly potential halftime evidence songs.
I'll admit, I had to google who Catherine "Kit" Hoover is, but her option of Eminem'south "Lose Yourself," is a much better pick than the track I'm worried Eminem volition play ("Rap God").
As for the other picks? I'm good with everything, but I'd actually lose myself if Kendrick played "Coin Trees."
This rap and R&B halftime testify is extremely long-overdue. The NFL should be ashamed that it took this long. Aye, it's often hard to go the right stars for this prove, especially when the league's on bad terms with the civilization (where is Colin Kaepernick playing these days?).
Yep, the halftime prove is almost like hosting the Oscars, it's hard to be love and not just got a bunch of cheap shots from the inexpensive seats. The people who hate rap will have their Twitter fingers on fire. Just the residue of us? It'due south gonna be a fun night.
We come across at that place's a whole app for the Halftime Show. And, lol, no we're not downloading it.
The Super Bowl commercials are the biggest ads of the year, or so they want you lot to recollect? Michelob's bringing a comical vibe for its spot with all the athletes. Let your inner Lebowski fly with appearances from Peyton Manning, Serena Williams, Alex Morgan, Brooks Koepka, Jimmy Butler and Nneka Ogwumike at the just thing bigger than the Super Bowl: a bowling alley named Superior Bowl.
Does it matter that T-Mobile'due south ad with Miley Cyrus and credit to humanity Dolly Parton is the first fourth dimension a godmother and goddaughter have joined forces for a Super Bowl ad? We're not sure, but in this age of misinformation, we're simply hoping that's a fact and that we're not forgetting about some ad from the 1990'southward. If you lot love music in ads, then y'all're probably really happy with T-Mobile, which as well ran an ad with Scrubs stars Zach Braff and Donald Faison:
Yous've never actually been to Flavortown if you've never seen this Super Bowl commercial for Bud Light Seltzer Hard Soda. In this advertizing, a social club of Guy Fieri lookalikes — hidden inside the refrigerator, like some climate-controlled version of Narnia — prize season over all else. And you'll need to striking play to meet their mayor feels about this alcoholic soda.
The charisma-deficient Mannings are being used every bit executives intended: for the Caesars Sportsbook Ads to tell people to set gambling limits.
Jason Bateman took a suspension from Ozarks flavour 4 role 2 to piece of work on this electrical vehicle advertizement for the Hyundai Ioniq 5. It's ... kinda funny. At least when Bateman is scrunched into a tiny automobile.
I could have called to non embed the Caesar's gambling ads featuring J.B. Smoove and the Mannings, because I've got 2 reasons not to. Starting time off: they're not practiced ads. They're loud, abrasive and unfunny. Second of all? These ads are everywhere. And supposedly in that location'south ane final advertizing that Caesar's is releasing for the big game — though the YouTube release is set for one a.m. ET on Monday (which may be a style to keep u.s. on our toes).
Likewise, Jeff Goldblum chosen them the Minnesota Bengals. Which is funny.
You lot don't demand to know nigh "half dozen seasons and a movie" to enjoy this Planter'southward ad reuniting Customs stars Joel McHale and Ken Jeong. It'due south all about a classic debate: practice you devour snacks by the handful or eat with an intent, selecting one at a time?
Ah, the Chainsmokers performing "Closer." Time to notice commercials to lookout...
Nutrient waste is a real problem. Then, Hellmann'southward brought in former Patriots linebacker Jerod Mayo (get it, because of his terminal proper noun) to make an ad where he tackles people who he thinks are throwing away food. Even the ubiquitous Pete Davidson shows upwardly to accept a tackle.
That crypto trading commercial starring Tom Brady? I'd really hate to exist a Tom Brady fan watching that. Fifty-fifty with all of Brady's flaws and weirdnesses, this feels like a new depression.
Based on this clip they just played, I'm but like all the NFL players in Super Bowl 2022: I have no idea what a monobob is. But that's because I am not watching the Wintertime Olympics. Some people love this stuff, I was never an Olympics person.
Boston'southward beer, Samuel Adams, has a perfect pairing hither with Boston Dynamics. Yes, the folks who make some of New England's finest beers accept teamed upwards with the mad scientists backside those robotic dogs that we retrieve are going to accept united states of america all downwardly eventually during the robot uprising.
Yes, Hyundai is getting in on the Uncharted movie activity. This advert, which just played during the Super Bowl's Football game Night In America pre-show coverage, shows the true heroes for every 1 of video game (and at present pic) graphic symbol Nathan Drake's adventures: the folks who clean Drake's Hyundai Tucson.
Online retailer Rakuten actually wants to make a name for itself, and and so it fabricated the same great choice that Ted Lasso's casting directors did: it brought Hannah Waddingham in. But this ad, which feels like a very depression-stakes Casino Royale, will send about people walking away thinking "oh wow, Hannah Waddingham is corking," rather than anything about Rakuten.
This Contrivance RAM trucks ad might be exactly what some folks needed, a "Raminder" that information technology's about to be Valentine'due south Day. We're certain that the Super Bowl Halftime Show coiffure won't like the suggestion that you should duck out during that performance to find a gift. But we don't know what kind of gift yous'll be able to get in that brusque outburst.
We but saw a little fleck of this year'due south Uber Eats Super Bowl commercial, the role with Jennifer Coolidge (The White Lotus) eating makeup. A whole minute-long version featuring Trevor Noah (Daily Prove), Gwyneth Paltrow (Goop) and even Succession's ain Nicholas Braun is available above.
I mentioned the older Pringles ad before today, and so let'southward talk about the new ane. This spot pays respect to every snacker who has ever gotten their hand a little lodged in one of those brightly colored tubes (I've got 1 well-nigh me to proceed my energy up, it's the Scorchin Wavy Loaded Nachos).
The moral of the story? Just hold the tube upwardly and let the chips slide out. Or else you lot might get stuck with that tube forever.
Nikki Bella and Terry Crews take brought a needed dose of personality to this pre-game bear witness. They're judging and hosting, respectively, for the new flavour of America's Got Talent (which starts back up on Feb 21).
In a spot that is very much meant to look like an extract from one of their movies, Seth Rogen and Paul Rudd star in this Lay's potato chips ad. We're not certain why these ii would get the munchies during the Super Basin, but we're more curious every bit to what Rogen sees in his bride.
A social media mail of Arnold Schwarzenegger as Zeus seemed too good to be true for a funny picture, especially since it just said "Feb." So, we wound up getting an-already released Super Basin commercial with Arnie and Salma Hayek as Zeus and Hera, promoting BMW's new electrical vehicles.
Okay, NBC just played its shorter version of the Super Bowl Halftime Prove trailer, and I take to say that from my personal opinion? It's so much amend. While I'd rather information technology have Mary J'southward "Family unit Affair" (which Dr. Dre produced) in the clip similar the full trailer does? It completely skips over Eminem's meme of a vocal "Rap God." I tin can only wish the actual halftime show does as well.
To a higher place, you'll detect the full ad.
Edgar Wright isn't the merely big-name director with work ambulation during the Super Bowl. Chloé Zhao, the Oscar-winning director of Nomadland (who also directed Marvel'due south Eternals) directed "A Clydesdale'south Journey," the above Budweiser spot. This Super Bowl commercial has zero dialogue (this isn't Mr. Ed 2022) just a lot of inspiring feels.
I hear them playing Kid Cudi's "Pursuit of Happiness" in the background of an NBC segment about Joe Burrow. And, somewhere, I bet Kanye West (if he's watching) is aroused almost information technology.
This ad with Peyton Manning, Michael Strahan and some other football player? Not sure what they're teasing, merely that was funny in its ain right. Felt like a modern "wazzup?" in some manner.
Oh, and if yous oasis't seen this ad however, look to see information technology a lot. Existent-life couple Scarlett Johansson and Colin Jost are seen here in an incident with the Amazon Alexa AI that seems awfully reminiscent of the AI-gone-likewise-powerful film Her, which Johansson lent her voice to.
The Scorchin Pringles advert, where teen tells his girlfriend'due south dad how good a kisser his daughter is? I don't know how I missed it because it'southward non new at all (published last May on YouTube), but it's adept.
Yous remember all those faux shows in 30 Rock? Watching the pre-pre-pre-show on NBC, I saw a spot for the Bravo series Below Deck, about people who ain yachts — which actually feels like a machination of Jack Donaghy'due south encephalon. Or is that just me?
A Super Bowl commercial that I like? Promoting an NBC show I've never heard of? This prune for The Endgame where Morena Baccarin plays arms dealer Elena Federova has me actually thinking about setting it to be recorded in my DVR. Or at least that'due south how much I miss the Firefly co-star.
My least favorite part of the Super Bowl commercials is how I never recognize the athletes in the ads. Then, thanks, Geico for calling out Ickey Woods as existence the football athlete in your advertizing. I've got no thought who the guy in the Pizza Hut ads is. Pizza Hut didn't put the ad up on their YouTube for me to cheque, either.
This "Stash" advert, though, that played after information technology, which is trying to make investing mainstream? Love the fine text that these are all actors.
In "weird to see you dorsum" ads, Jim Carrey changed out of his Robotnik costume for the Sonic The Hedgehog two movie long enough to get The Cable Guy for this Verizon 5G ad. And this makes me wonder something, seriously: has 5G really done enough still to merit Jim Carrey? The hype was loftier, merely the results then far? This is only the trailer, of course. The full advertizement is being saved for the game.
Wondering how I'm watching Super Bowl 2022 and all of the pre-prove festivities? Well, I'm watching the Super Bowl on Sling Boob tube, my preferred live Boob tube service.
An NBC correspondant also just revealed that The Chainsmokers will be performing at the big game or possibly before it. I'm non sure. What I do know is that there's a rumor that the Super Bowl halftime show featuring Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige and Kendrick Lamar may also meet 50 Cent bring together in on the fun, bringing some due east coast fire to the due west coast affair.
Oh, and we've got an update to Dwayne "The Rock" Johnson'southward involvement with Super Basin 2022. Deadline reports that the XFL co-owner volition appear in the NBC pre-game show, and he's set to evangelize a "pre-kickoff voice communication."
We're thinking it won't be your standard speech, and that it could be more about "drive" and "ability" and have a form similar to the rap that Eminem will deliver in the Super Basin Halftime Testify 2022.
Who else just saw a flake of Peacock's Tiger Rex drama show JOE vs CAROLE in an ad set to Jefferson Aeroplane'southward "Somebody To Love?" Well, we've got the total 2-infinitesimal 45-second trailer for the upcoming bear witness:
Carole Baskin is played by SNL swell Kate McKinnon, and Joe Exotic is a niggling-less recognizable version of John Cameron Mitchell.
Oh, and await at my lack of manners! I forgot to introduce myself. I'm Henry T. Casey, senior editor at Tom'due south Guide where I primarily encompass streaming. And today, I've already made my wings, which you lot can see beneath (I used J. Kenji López-Alt's recipe).
And in Super Bowl ads news, Willie Nelson's partnered with ... Skechers? Yeah, Willie's all well-nigh finding comfort wherever he can in this spot using his song "On the Route."
The weird affair about Super Basin commercials is how they're oft leaked far in advance of the game. Advertisers pay all that coin simply to ... well, play their own spoiler. Such is the case with the website-maker Squarespace. Its new ad starring MJ herself Zendaya (how excited are you lot for Euphoria flavour 2 episode half dozen?) is already live.
But as anyone who finishes that advert (or has a good ear for voices) will tell, she's not the simply superstar in the advertising. We're hoping 3 Stacks got paid well for that i. Squarespace would never pay someone in web-hosting, right?
And hello to all y'all early arrivers: nosotros've got a little care for.
Early this morning, Universal Pictures dropped the trailer for Jordan Peele's new flick "NOPE." While this trailer starts off with the story of the showtime Black-owned horse trainers business in Hollywood, things get creepy existent fast. Starring Keke Palmer, Stephen Yeun and Daniel Kaluuya, this trailer is teasing a ton of supernatural activity, an upset horse and "a bad miracle."
Debuting in theaters on July 22, 2022, NOPE may stand for "Not of Planet Earth."
Are y'all going to be watching the Super Basin on Roku? Nosotros wouldn't be shocked, equally the company makes our top pick for the best streaming device.
Source: https://www.tomsguide.com/news/live/super-bowl-commercials-2022-live-blog-dont-miss-the-best-trailers-and-ads
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